Because a picture speaks a thousand words and neither startups nor specific technologies tend to be a complete solution to a problem, Business Concept Reports are built around providing a graphical, holistic solution to a pain point. 

The process to generate a Business Concept Report starts with a root cause analysis, where TDP identifies the pain point. TDP then crosses technologies and industries via Venn Diagrams to find innovative solutions to the pain point. This process is repeated for sub-root causes to the pain point as well. 

During this process, tiered reports are made, ranking similar startups against each other. Only the best make it into the Map itself. The finished product is an end-to-end innovative solution to the identified pain point by addressing the root and sub-root causes.